Noahui Soluciones
Pilar Islas is a specialist in financial education, capacity building, and strategic marketing with a social focus. She currently serves as General Manager at Noahui Soluciones, a firm dedicated to market research, the design of financial inclusion strategies, and the development of educational programs for vulnerable people in Mexico.
In addition to leading the company's strategy and operations, Pilar promotes an inclusive work model, in which women with different employment needs are hired and given support to adapt to the dynamics of the organization, creating opportunities for development and economic autonomy.
With more than 10 years of experience in responsible sales, financial services, and community development, Pilar has led multidisciplinary teams, coordinated workshops, and designed educational campaigns aimed at women, young people, and microentrepreneurs. Her work combines strategic vision with human warmth: she listens firsthand to users' stories, understands their contexts, vocabulary, and aspirations, and turns that knowledge into reliable and useful financial tools. These tools promote the responsible use of financial products, encourage informed decision-making, and strengthen communities' ability to improve their economic well-being and resilience.
Pilar has a Diploma in Financial Education and Skills from Anáhuac University, Insurance for Development certification from ITC-ILO, and has participated in training programs in digital marketing, growth marketing, and social leadership (EGADE Business School, Tec de Monterrey). Convinced that financial education is a powerful tool for transforming realities, Pilar continues to further her professional development and is currently pursuing a Bachelor's Degree in SME Management and Administration, with the aim of continuing to promote high social impact projects that contribute to inclusive economic development.
Latin America has narrowed gender gaps in account ownership, yet women remain 9.4% less likely to use formal financial services. Access alone is not enough; products must be usable, trustworthy, and relevant to daily life. In Mexico the conversation is shifting toward financial wellbeing and resilience, linking money to priorities such as health, family stability, and education. This session …